Design studio of Dorothea Lee
Design studio of Dorothea Lee
Scholastic FACE (Family and Community Engagement) member direct mailer
Designed welcome letter, membership cards, calendar, magnetic bookmark, classroom poster, and special offers
Used colors of the catalog for a cohesive look, but aimed for a more updated style to excite recipients and reflect Scholastic's alignment with the very latest research
Designed poster as a visual exception, using more color and playfulness to speak to intended classroom environment and audience
Member envelope
Left to Right: Calendar with literacy opportunities to celebrate for the classroom, a magnetic bookmark, and membership card reminding them of the benefits they can capitalize on and also pass on.
Left: classroom poster, isolated and larger
Right: poster holding its own in a colorful classroom