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Marketing projects need to quickly and effectively engage the target audience to reach business goals. This means empathy-informed design to speak to the end-consumer’s tastes and needs, creating a clear visual pathway for the message and call to action, and doing it all within the framework of a brand and its campaign.
Marketing pieces can come in the form of:
+ Digital collateral: emails, banner ads, and social posts
+ Direct mail and publication ads
+ Brochures and sell sheets
+ Special event signage, collateral, and other promo items
+ Billboards, posters, and flyers