Design studio of Dorothea Lee
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How to Be a Brazilian

Leblon lifestyle book
9.5" x 12.25" x .5"

  • Tongue-in-cheek book by Leblon Cachaça's CEO Steve Luttmann

  • Three formats: abridged paperback, coffee table (select spreads shown), and iBook

  • Goal: entice and transport the reader to Leblon Beach while also subtly incorporating branding (well, as subtle as lime green can get)

  • Art directed cover and interior, contributed to editing and photography

  • Designed for Leblon Cachaça

 Chapter opening for Brazil’s national spirit and cocktail

Chapter opening for Brazil’s national spirit and cocktail

 Sample chapter intro

Sample chapter intro

 Sample chapter intro

Sample chapter intro

 Sample spread

Sample spread

 Sample spread

Sample spread

 Chapter opening for “Eat” with food photography by me

Chapter opening for “Eat” with food photography by me

 Sample spread with food photography by me

Sample spread with food photography by me

 Chapter opening for “Celebrate”

Chapter opening for “Celebrate”

 Sample spread

Sample spread

 Sample spread

Sample spread

 Sample cocktail recipes spread

Sample cocktail recipes spread