How to Be a Brazilian
Leblon lifestyle book
9.5" x 12.25" x .5"
Tongue-in-cheek book by Leblon Cachaça's CEO Steve Luttmann
Three formats: abridged paperback, coffee table (select spreads shown), and iBook
Goal: entice and transport the reader to Leblon Beach while also subtly incorporating branding (well, as subtle as lime green can get)
Art directed cover and interior, contributed to editing and photography
Designed for Leblon Cachaça
Chapter opening for Brazil’s national spirit and cocktail
Sample chapter intro
Sample chapter intro
Sample spread
Sample spread
Chapter opening for “Eat” with food photography by me
Sample spread with food photography by me
Chapter opening for “Celebrate”
Sample spread
Sample spread
Sample cocktail recipes spread