Design studio of Dorothea Lee
Design studio of Dorothea Lee
Logo finesse, rebrand, business cards, and refreshed website for Resolution Counseling Center, a mental wellness group of clinics serving the Tri-State.
Updated logo reflects a softer, more human touch and aligns better with the company’s mission through color and finessing of details, such as the freeing the bound wrists, avoiding the cut of the growing plant by the horizon, and line terminals that respond to their surrounding environment.
A horizontal version of the logo was also created to add flexibility of use.
Business cards continue the brand’s plant motif, with space for notes on the general office version.
The new website now has searchable and filterable therapists, expandable FAQs, and other visitor-optimized content.
Left column: Original logos and their variations, not made by me.
Right column: Finessed logo and variants better align conceptually and are easier to read, without reinventing the wheel.
Application of rebrand across:
Top and right: a website reorg’s 6 pages on desktop and mobile
Bottom left: two types of business cards (left two: staff card front and back, right two: general office card front and back)