Design studio of Dorothea Lee
Design studio of Dorothea Lee
Various digital marketing touchpoints for Scholastic Education programs
Emails designed to excite educators or medical professionals about seasonal offers
Digital ads/banners designed connect with other communications for comprehensive campaign
Top: Campaign email, leading with the most popular books offered (isolated on left, and in context on right).
Bottom: Matching banner/digital ad isolated (left) and in context (right).
Left: Back to school season email with double offers framed in familiar note paper and crayon/doodles.
Right: Halloween season email with relevant titles and child-friendly spooky imagery.