Design studio of Dorothea Lee
Design studio of Dorothea Lee
Various marketing collateral for Scholastic Professional, a division geared towards education professionals.
Goal: design for adults in the education industry within the Scholastic aesthetic, conveying offer while often balancing a lot of content
Conference event materials (left to right): Two page ad, expert attendee badge and lanyard, 1-color swag with quote from latest book release.
Magazine advertisement for The Scholastic Professional Bookshelf, a huge collection of educator books, helping administrators visualize the investment in the context of a classroom and using that familiar visual language as part of the design.