Design studio of Dorothea Lee
Design studio of Dorothea Lee
Various pieces for rebranded urban children’s educational TV program, The Electric Company
Goal: break down a complicated rebrand into easy-to-reference style guides for the in-house team, and create rebranded educational materials
Results: designed and prepared for press multiple style guides, a teacher’s guide, and other educational kit pieces
Designed with Plus et Plus
Poster depicting the different brand illustration elements and how to use and connect them
Rebranded teacher collateral designed to photocopy easily