Design studio of Dorothea Lee
Design studio of Dorothea Lee
B2B book
7.5” x 7.5” x .13”
Designed a book about small, successful companies that have created mutually beneficial employee relationships
Using Field Notes as a visual jumping off point, I solved drastically different lighting and resolutions in imagery by turning to a lo-fi printing style in Luminary Labs’ brand colors for visual consistency. I then emphasized the human element of the subject matter with a rough, hand-collaged edge.
Results exceeded all expectations, trending on SlideShare’s front page and earning over 30k views, attracting a feature by Business Insider, and being a hit at The Clinton Foundation’s conference as a published book
Designed for Luminary Labs
Sample spread
Chapter opening
Sample spread
Sample spread
Outro and endpage