Design studio of Dorothea Lee
Design studio of Dorothea Lee
Slipcase + marketing sheet design
6.5" x 8.25" x 2"
Goal: design gift set packaging for trilogy of tresses to help move product
Returned to minimalist Playboy branding while keeping pre-established fonts and colors of retro books to maintain a visual connection
Repeated the logo three times for a touch of humor—one for each hair color
Designed for Chronicle Books
Back and spine of slipcase with marketing sheet
Back of slipcase with original book designs