Design studio of Dorothea Lee
Design studio of Dorothea Lee
Various designs for Leblon, a luxury cachaça company
Goal: As Creative Director, I ensured global brand consistency for a wide range of materials, designed new product packaging and environmental designs, and worked with the CEO and other marketing managers on large-scale marketing campaigns leading up to and including the critical opportunity of Brazil hosting the World Cup and Olympics
Results: a successful book launch with three versions was picked up by Barnes & Noble for distribution, and the overall successful business years created a convincing argument for the company purchase by Bacardi
Brazil in a Box cocktail kit — bottle and package design with a minimalist aesthetic to drive home the ease of making the cocktail, and utilizing the corner to lend a 3D effect and up the taste factor of the large caipirinha image. Click to see other package designs.
Sell-sheets, billboards, flyers, posters, emails, and menus! To see more marketing materials for Leblon, go here.
How to Be a Brazilian coffee table book, e-book, and paperback versions — art-directed cover to cover and contributed in editing and photography. See more spreads and details here.
Custom window displays and other environmental designs at high-visibility retail locations utilizing depth, branding, and taste factor.
Neck hangers, shelf talkers, and other point-of-sale offers to grab attention, educate, and persuade the consumer in the context of a crowded liquor store.
Customized double-decker bus and truck wraps — designed for high visibility in key markets with careful attention to various structures to ensure logo, campaign, and bottle are never cut off.